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M M E D I A T E R E L E A S E
Azul Partners Expands Customer Roster
Firm adds Ariba, Inc. to list of companies leveraging its
services to create and maximize market opportunities
CHICAGO, IL—September
28, 2004—Azul Partners, a leading
provider of strategic marketing services and content to software
and professional service organizations, today announced that
it has expanded its customer roster. The firm has added Ariba®,
Inc. (Nasdaq: ARBA), the leading Spend Management (SM) solutions
provider, to the list of companies leveraging its services
to create and maximize market opportunities.
“In today’s
global economy, increased competition and market consolidation
are realities that all companies face,” said Azul Partners
Founder and Managing Director Jason Busch. “Azul helps
companies overcome these challenges by designing innovative
marketing strategies that enable them to create new markets
for their products and services and ultimately, own them.”
Azul Partners develops
custom content and competitive strategies that empower companies
to influence and effectively capture markets. Whether attempting
to gain additional share of an existing market or selling
into a new one, Azul provides a comprehensive range of services
that allow companies to quickly achieve results, including:
• Branding
and Thought Leadership
• Corporate Strategy and Positioning
• Strategic Content
• Corporate Alignment and Message Testing
“Ariba is uniquely
focused on developing and delivering Spend Management solutions
that enable some of the largest companies in the world to
accelerate their bottom line results,” said Kevin Brooks,
Director of Corporate Communications, Ariba. “Our communications
and marketing efforts require content of the highest caliber
in order to be credible and effective. Azul Partners has provided
just this kind of expert level marketing content, which we
have successfully incorporated into our overall marketing
efforts.”
In addition to Ariba, Azul provides its services to a number
of leading software and professional service organizations,
including Exostar, Verticalnet, and Aptium Global.
“The need for
market-driven positioning and content in the supply chain
arena has never been greater,” said Julian Kulkarni,
Managing Director of Market Execution, an International marketing
consultancy based in London and Brussels. “Azul Partners
has a unique set of capabilities that enable companies to
differentiate their offerings and capitalize on opportunities
to expand their market share.”
About Azul Partners
Azul Partners works with organizations
to develop persuasive content and novel strategies that incorporate
rational arguments, deep research and subject matter expertise.
Founded in Chicago in January 2004, Azul Partners advises
leading software and professional services organizations.
For more information about the company, please visit our website
at www.azulpartners.com
Contact:
Karen Kovatch
Kovatch Communications
(412) 719-0807
Karen@kovatchcommunications.com
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