| F O R I
M M E D I A T E R E L E A S E
Azul Partners Names
Lisa Reisman to Board of Directors Seasoned consulting professional brings
extensive supply chain and procurement experience
to fast-growing
strategic marketing and content firm
CHICAGO, IL—August 6, 2004—Azul
Partners, a leading provider of strategic marketing services
and content to software and professional service organizations,
today announced that it has named Lisa Reisman to its Board
of Directors. A former executive with both Deloitte Consulting
and Andersen, Ms. Reisman brings extensive supply chain and
procurement experience, which she will leverage to help further
fuel Azul’s rapid growth.
“We are thrilled to be adding
a professional of Lisa’s caliber to our Board of Directors,”
said Azul Partners Founder and Managing Director Jason Busch.
“With her deep background as both a strategist and thought
leader in the supply chain space and extensive network of
industry contacts, Lisa will prove an invaluable adviser to
Azul as we continue to evolve and grow.”
For more than a decade, Ms. Reisman
has served in a variety of executive and management roles
in the consulting and commodity trading industries, advising
clients across a range of industries, including manufacturing
and technology. Most recently, Ms. Reisman worked at Deloitte
Consulting, where she pioneered the firm’s direct materials
sourcing approach. She also spent five years with Andersen,
where in addition to managing key accounts, she oversaw the
group responsible for developing industry content and thought
leadership pieces in the business-to-business sector.
Prior to joining Andersen, Ms. Reisman
served as President of Reiko LLC, a global commodity trading
company. She also worked as a physicals trader for Cometco
LLC.
Ms. Reisman is a contributor to a
number of leading trade and business periodicals, including
Surplus Record, Darwin Magazine, Automotive Industry Action
Guide, and The Industry Standard. She also holds a Board position
with Aptium Global, Inc., a strategic sourcing and logistics
advisory firm to middle-market industrial companies.
Ms. Reisman holds a Bachelor of Arts
Degree in political science and journalism from The University
of Wisconsin-Madison and a MPA from New York University, where
she received the Robert F. Wagner Graduate of Public Administration
Fellowship.
Azul Partners develops custom content
and competitive strategies that enable companies to influence
and effectively capture markets. Whether attempting to gain
additional share of an existing market or selling into a new
one, Azul provides a comprehensive range of services that
allow companies to quickly achieve results, including:
• Branding and Thought Leadership
• Corporate Strategy and Positioning
• Strategic Content
• Corporate Alignment and Message Testing
“When Exostar needed to build
executive alignment to understand the future of the professional
software and services markets, Azul Partners helped us consider
the implications of different market scenarios and think through
ways to best position our solutions for competitive advantage,”
said Bill Angeloni, President and CEO of Exostar, the leading
provider of external supply chain solutions to the aerospace
and defense industry. “The fresh thinking and disciplined
approach they bring to the table has proven invaluable to
us as we work through this critical task.”
About Azul Partners
Azul Partners works with organizations
to develop persuasive content and novel strategies that incorporate
rational arguments, deep research and subject matter expertise.
Founded in Chicago in January 2004, Azul Partners advises
leading software and professional services organizations.
For more information about the company, please visit our website
at www.azulpartners.com
Contact:
Karen Kovatch
Kovatch Communications
(412) 719-0807
Karen@kovatchcommunications.com |
