Jason Busch is Managing Director of Azul Partners. He has extensive experience as an advisor to vendors, consultancies, analyst firms, and end-user organizations. Prior to launching Azul Partners, Mr. Busch led branding and market strategy for FreeMarkets (acquired by Ariba). During his five-year tenure at FreeMarkets, he created and spearheaded a range of functions including strategic marketing, analyst relations and competitive intelligence, while also leading FreeMarkets’ efforts to become a thought leader in the supply management arena, overseeing the publication of marketing content to drive positioning, lead generation and sales efforts. Mr. Busch also led numerous corporate strategy, acquisition, partnership, and channel efforts both pre- and post-IPO.

Jason has also served as a consultant with Northeast Consulting (acquired by Wipro). At Northeast Consulting, he advised clients in a range of industries, helping guide their technology and planning decisions through scenario-based analysis as well as traditional strategic planning tools. Jason’s engagements included significant work with technology and services vendors on corporate and product strategy and he also crafted tactical sales tools including strategic marketing content and ROI analyses to drive branding and lead generation for his clients. Prior to entering the technology arena, Jason worked as a merchant banking analyst where he evaluated private placements in the US and European markets.

Jason has authored over one hundred columns and whitepapers on technology and economics. His work has appeared in trade and business publications in the US, Europe, and Asia. Regarded for his forward thinking opinions, Jason has been quoted in numerous articles, books, and academic papers and is a frequent speaker and panelist at industry conferences. He has also served as a guest lecturer at US and European universities.

Jason holds an MA in history from the University of Pennsylvania. He also completed his undergraduate studies at the University of Pennsylvania, receiving a BA, cum laude, with departmental honors, in history and English literature. In addition, Mr. Busch has completed coursework in the Wharton School.